Technology marries art; Digitized Version, Favorite at the World Expo 2010: see the amazing Qingmingshanghedu at the Global Hanyu booth at K18, Napei Fair, Mid Valley, Dec 18 & 19.
Riverside Scene at Qingming Festival
by Chinese painter Zhang Zeduan (张择端) , Northern Song Dynasty.
This painting scroll is considered as a national treasure by the Chinese people. For those unable to attend to see this rare treasure; come to Global Hanyu’s Booth A18, NAPEI Education Park, Mid Valley, Dec 18 & 19, this digital version of part of this scroll , China will be shown. Invitation to all, make sure you drop by to see this amazing work
This valuable scroll with its original measures 5 metres was enlarged to 100 metre at the display at the World Expo at Shanghai which closed on Oct 2010. With a length of 128 metre, height of 6.5 metre; the multi media scroll borrows the effects of LCD projection and three dimensional animation; it brings to life the riverside scene; over 1000 people go about their daily chore to celebrate the Qingming Festival.
World Expo chose the Qingmingshanghedu because in those earlier days;
Chinese cities were already experiencing urbanization.The art and wisdom of living in a city reached its peak during the sung dynasty; at that time the city was already a center of economy, community and culture.
The digitized version of the famous scroll was produced by the same company that produced the China Scroll during the opening ceremony of the Olympics, Beijing based CRYSTAL CG (水晶石数字科技有限公司)
planned the creative for over 2 years and took 9 months to produce.
数字《清明上河图》 让古人“活” 了起来